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Welcome to the BRUTE of the NorChill family. The BigChill 48 Can Cooler Bag is the stout BIG brother of the NorChill product line. The large cooler is resourcefully capable of holding everything you need for a weekend of outdoor adventures. Forget about lugging around one of those bulky hard blocks of a cooler. Pack it all in a BigChill soft large cooler with a Dual-Temp Insulation System that will keep your food or drinks hot or cold for hours, while the leak-proof liner will ensure a full day of enjoyment. This cooler bag holds 48 cans and a 10lb bag of ice and is constructed with a tear resistant nylon shell. The shoulder strap is removable and the bag can be rolled up for easy storage.